American Giant Spring 2017 Page 2 Cover

To mark the launch of our new Premium Dress Collection, we headed to NYC to meet a few women who inspire us. We wanted to hear their stories and see how our Maxi, T, and Tank dresses would fit into their lives. The women you'll meet on the following pages are artists, journalists, entrepreneurs, bakers, dancers, and so much more. These women get up, get dressed, get out there, and take on the world every single day. They share a drive to design their own destinies on their own terms. They never settle and don't stand for bullshit. We knew that if they liked the dresses, we were onto something. INTRODUCING THE PREMIUM DRESS COLLECTION

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