American Giant Winter 2016 Page 2 Letter from Our Founder & CEO

At American Giant we love winter and all that it brings. Whether it's bone-chilling commutes, long nights by the fire pit or pick-up games of pond hockey, we make the right clothes for each occasion. It's also a season for reflection-every year is marked by new milestones and challenges that show us how far we've come, and how far we still have to go. Our first winter, we shipped everything ourselves out of a converted apartment in San Francisco. Friends and family pitched in, fueled by coffee, beers and burritos eaten standing up between stacks of sweatshirts and holiday wrapping. We were delirious, mostly out of exhaustion, but also with excitement. The phone lines were jammed with customers who believed in our drive to make affordable, high quality clothing in the USA. They came from all walks of life, but shared our resolve to do better. A lot has changed since then, but the things that matter haven't. We're still obsessed with delivering unparalleled value to our customers and making clothes that we love. My two favorites this season are new: The Pant and Work Shirt. We think they're incredible, and we're excited to share them with you in the pages that follow. None of this would be possible without your support. Thank you for being part of our family and for believing in American Giant. BAYARD WINTHROP Founder & CEO ON COVER: HER CLASSIC FULL ZIP Shown in Phantom Grey See page 7 GIRLFRIEND T Shown in Rouge Red See page 27 THE PANT Shown in Super Black See page 26 HIM WORK SHIRT Shown in Black See page 8 PREMIUM CREW T Shown in Stormy Grey See page 12

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